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Sgt. Fitch explores the advent and influence of Sarg Records, a small independently owned record label cultivated by WWII hero, Sgt. Charlie Fitch. With his unconventional approach to the recording industry, Fitch redefined Texas music in the 1950s by mixing ethnic styles and different genres to create entirely new ones. Although, Sarg played a significant role in launching some of today’s rock ‘n roll and country music legends, the label’s legacy arguably lies in the overlooked and undervalued treasures from it’s relatively unknown artists.