The Nickelodeon Philippines Kids' Choice Awards is an annual awards show which brought honors this year's biggest TV and sports personalities voted by kids and teenagers through text and online voting. Nickelodeon, an American cable television network, brought Kids' Choice Awards to the Philippines in an effort to strengthen its presence in Asia. According to Amit Jain, executive Vice-President and managing director of MTV Networks India, China and Southeast Asia, "This is a milestone for Nickelodeon's business in Southeast Asia as it will deliver on Nick's commitment of providing global kids-centric shows and properties which are adapted to reflect local tastes and aspirations."